Final days to invest!

The UK’s most-loved homewares marketplace is going global—and you can share in its success

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Fy! is one of the fastest-growing online platforms to discover and buy art, furniture, and other unique lifestyle pieces for your home

$30M

Revenue
in 2021

250k

Products from
3.5k brands

825k+

Happy customers
and counting

4.7/5

Industry-leading
Trustpilot NPS score

Backed by Tier 1 venture capital firms

✨
Purlen Dizdar invested $5,000
✨
Jeff Hersh invested $1,500
✨
Mustafa Kathawala invested $2,000
✨
Arthur Ojionuka invested $10,000
✨
Randeep Bajwa invested $1,000
✨
Prosper Nwankpa invested $1,250
✨
Grigore Hreniuc invested $1,000
✨
Clifton Confident invested $2,100
✨
Andrew Pullinger invested $1,000
✨
Jake Barach invested $1,000
✨
Jan Lochtenberg invested $10,000
✨
Michael Paladino invested $1,000
✨
Sanjeev Goswami invested $1,000
✨
Erik Fredriks invested $5,000
✨
Meriwether Schas invested $1,000
✨
Hellen Mbithi invested $2,000
✨
Qimei Luo invested $1,000
✨
Calvin Nguyen invested $2,000

Solving the homewares market’s toughest problem

Most ecommerce platforms are designed for people on the hunt for something specific—but when it comes to decorating their homes, most consumers don’t know what they want until they see it.

That’s why Fy! uses data, machine learning, and inspirational content to make product discovery easy and fun. Fy!’s shopping experience even learns your style and gets smarter over time.

The Fy! marketplace: an ultra-lean business model

Fy! isn’t a traditional online retailer—it’s a marketplace. That means Fy! can build a massive assortment of products and product categories quickly, with zero working capital requirements.

In other words, Fy! has…

✨
No warehousing responsibilities
✨
No inventory management
✨
No logistical nightmares

Just a sleek, AI-powered platform that allows consumers to shop from 3,500+ brands with ease—and a curated, attentive relationship with its 825k+ customers.

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Influencers sit at the heart of Fy!

Fy! works with thousands of influencers and creators to:

Introduce their audiences to Fy! with high-impact sponsored ads
Create unique style ideas for shoppers
Show shoppers how products will look in their own homes
Design and launch custom product lines based on their audiences and specialties
$750B

Market Opportunity

by @bonjour_billie

A $750B market opportunity

Brick-and-mortar is on its way out. Across dozens of industries and millions of consumers, ecommerce has replaced in-person shopping for good.

Yet for the $750 billion homewares market, online penetration remains low at just 14%.

That’s the opportunity.

Incredible traction in just five years

1.75M products shipped to date
250,000 products from 3,500 brands onboarded

Launched in the US in 2019, and grew US revenue to $10M+ in 2021
Acquired 825,000+ customers in 50 countries worldwide
Achieved industry-leading 4.7/5 NPS score on Trustpilot

by Balázs Solti

Just a few days left to claim your stake

This is your opportunity to invest alongside elite VC firms in the UK’s most-loved homewares marketplace—right at the beginning of its journey to global expansion.

But the doors are closing fast. In a few days, this opportunity will officially close for good.

Don't let this chance pass by

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